Mastery: PDL Timeline - Business Storytelling and Brand Developement
I thoroughly enjoyed this topic and this class.
My original object for this class was to “Learn to develop a memorable and iconic presence in business and online.”
I feel like I have a good starting mind set for my original objective. I believe it is important to have a very clear understanding of the wants and desires of the customer. What moves the customer emotionally?
Target vs Walmart
I enjoyed comparing the brand image of Target versus Walmart. The outstanding difference as I compared the two brands is the vast difference in the types of customers that each of these discount retailers attract based on how they craft and promote their brand.
Starbucks Socially Experienced
The articles that I read as I researched the brand image of Starbucks were both enlightening and enjoyable. I vicariously enjoyed the social aspect of Starbucks on and off line customer experience. The customer stories made me smile as I read how one barista created a memorable customer/human experience. It’s true that one of the best rewards for customer loyalty is to be treated like a human and not a transaction.
Business Storytelling Moves the Heart and Soul to Action
I completed this topic inspired with new ideas of how I can infuse new life in to my own brand image, and that of my clients, with real stories that move the heart and soul of those with whom my business connects.
Mastery: PDL Timeline - Internet Marketing Fundamentals
I started the Internet Marketing Fundamentals class with the goal of
"learning an overview of the power and impact of Internet Marketing and search engine optimization".
I believe this class met my expectations. I gained an insightful overview of Internet Marketing.
Some of the fundamental topics were not new to me, however, in completing the assignments I pushed myself to dig for new information or new tools that would give me fresh insight.
Noteworthy discoveries were made while researching and gathering information to complete assignments.
Reputation Management Dashboard – I discovered a free resource with a description of how to create a reputation management dashboard by aggregating feeds such as Google Alerts, social media searches – such as Twitter search – that would provide one spot to funnel the information that I am managing as it relates to my brand assets or my client’s brand assets. The tool – ighome.com. The “how-to” description - http://www.aimclearblog.com/2009/03/16/how-to-build-a-reputation-monitoring-dashboard/
Keyword & PPC Strategy Tool – www.SpyFu.com – I attended the webinar for SpyFu and became and instant fan. I love the in depth research I can do on keywords as it relates to pay per click. I can run a report to check up on competition to see what words they are ranking for organically as well as paid. I can see what ads the competition is running and which ones are working for them.
Click Fraud Protection – My favorite discovery was www.shoppingcartelite.com which has a feature called T.E.A. That acronym stands for “threats and engagement analysis”. This tool allows the web master to monitor for click fraud by monitoring IP address of the click, and how many times the visitor has clicked on the ad. The T.E.A. feature compares the IP addresses against a database of 10 million IP addresses of known offenders and will block high threat clicks. The bonus of this tool is that it takes screen shots of the click through, and records the mouse movement or lack of mouse movement, which is a great resource for proving that the click may have come from a bot or a non-engaged click through. This tool also monitors visitor engagement using the same recording of the mouse movements and click through on the website. These are compared against other websites where purchases are made to identify any known issues that might be preventing a purchase.
The information and direction of this class has benefited me with current clients whose websites I manage. I am taking action with each of the tools discovered during research for assignments required by the class.
First week of Internet Marketing Fundamentals - FSU IMMS
In this first week of Internet Marketing Fundamentals, the first class of the core program for the Masters of Internet Marketing at Full Sail University I am coving a lot of basics about search engines and optimizing for search for my business or the clients website.
It started with covering keywords, keyword phrases and site tags, i.e. title tags, meta keywords and meta description. Some of these basics are no longer vital to being found but as I read it seems that it is more favorable when a website has a minimum of those keywords in place.
I liked the resources and additional reading that this class offered in explanation of the basics of search engine optimization. You can follow me on Diigo.com where I am keeping track of the additional reading or viewing links for class topics. These links are labeled by class and week - e.g. Class 1 Week 1.
Most people are trying to avoid challenges and obstacles not realizing that the pressure creates the diamond and the grit that creates the pearl. Anything of true lasting value usually comes at a price - not always cash but most definitely a price. Don’t avoid the price, pay it. On your terms? Sure, maybe but you will pay a price.
Which if the big brand social media events – those that I linked and those that I didn’t – which one was your favorite? Weigh in on this and tell me what you think makes these events so AWESOME that they got so many likes, shares and views? What can you apply to your own business – especially if you’re not a big brand name with a marketing team and a billion dollar budget?